11/30/2023 0 Comments Asos nordstrom partnership![]() Topshop and Nordstrom first teamed up in 2012, with the brand selling a range of clothes in the retailer’s US stores. President and chief brand officer Pete Nordstrom said: “We could not have found a better partner in Asos, the world leader in fashion for the 20-something customer.” Nordstrom will sell Topshop clothes in some of its US stores (Nordstrom/PA)Īsos boss Nick Beighton said: “With its long-established connection to Topshop, extensive US consumer insight and unparalleled reach right across North America, Nordstrom is the right partner to help Asos accelerate the growth of our Topshop and Asos brands in this key market. ![]() The move is a significant one for Asos and comes five months after it bought the brands from administrators for Sir Philip Green’s Arcadia empire for £330 million. This includes “an edit of the best Asos brands launching across and in selected high-impact Nordstrom stores”.Īsos will also offer click and collect services in Nordstrom stores. Nordstrom has 350 bricks-and-mortar stores in North America and a strong online business, which Asos hopes to tap into, despite having a strong internet presence of its own in the region.Īsos will retain operational and creative control but will collaborate on reaching a larger customer base. Topshop went bust last year and was bought by Asos in February (Ian West/PA) The deal sees Nordstrom, which first struck a deal with the former Arcadia brand nine years ago, buy a minority stake in the Topshop, Topman, Miss Selfridge and HIIT brands that were bought out of administration by Asos earlier this year.Īsos said: “The joint-venture will help drive the growth of these brands and paves the way for exploration of a new wider strategic partnership aimed at building greater awareness and engagement in the US and Canadian market.” Asos has partnered up with US retailer Nordstrom in a new joint venture that will see Topshop clothes sold in physical stores again for the first time since the brand collapsed last year.
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